SHARK has launched a new powerful beauty tool and we can't wait to get our hands on it.

The new Shark FlexStyle is a powerful, , fast, versatile hair drying and multi-styling tool and fans of the Airwrap are in for a treat.

The new FlexStyle is a multi-use tool that creates effortless curls and sleek, straight styles to bouncy blow dries with five attachments two Auto-Wrap Curlers, a Styling Concentrator, an Oval Brush, a Paddle Brush and a Curl-Defining Diffuser.

Available from sharkbeauty.com now, the new tool will also be available at several UK retailers including John Lewis, Boots, Amazon, Curry’s, Harrods, Argos, QVC, Very & AO.

It's priced at £299.99, which is considerably cheaper than competitor Dyson's formidable Airwrap.

The multi-use hair drying and styling tool has been created for all hair types, whether that's long, straight, curly, wavy or mid-length, long or short.

The all in one tool has been designed to make it easier than ever to create salon-worth results without having to switch tools.

It uses the same powerful performance as Shark Beauty's STYLE iQ Ionic Hair Dryer & Styler to create and hold curls, volume or smooth hair, taking it from wet to dry.

The new launch come's as Shark has announced a brand mission to champion hair diversity, to help "consumers embrace their hair – regardless of length, colour, thickness or texture – and explore its possibilities without compromising on hair health."

It includes five interchangeable attachments, Auto-Wrap Curlers, Paddle Brush, Oval Brush, Concentrator, Diffuser (and comes in an attractive styling case).

The lightweight FlexStyle, can also rotate making it easier for you to achieve your look, and with minimal heat damage.

Early reviews have proven to be hit, with one review saying: ""I am so impressed with this product. I have used the curling attachments and they gave such a gorgeous finish - perfectly bouncy curls and added a lot of volume to my fine hair. The curls last pretty well but I would definitely advise that product is needed to get the best out of them.

"I have also used the oval brush which again styled my hair perfectly. Full of volume and no frizz which is rare for me! Even just the hair drying setting is so powerful probably the best hair dryer I have used."

Shark have partnered with Liv Bentley (Made In Chelsea) and Jahanara Rahman (Beauty and lifestyle content creator), they said:

"I'm so excited to partner with Shark Beauty to help people with all hair types look and feel their best," says Shark Beauty ambassador, Liv Bentley.

"Having been on a real emotional journey with my own hair and alopecia, I understand just how important a role our hair can be to our identity and confidence.

"The Shark FlexStyle™ is a real game-changer for all textures, types and lengths of hair.”

Jahanara Rahman added: "I was delighted to be asked to partner with Shark Beauty for this campaign as I love sharing recommendations and advice when it comes to beauty products. Beauty comes from within, but I find that my hair is a huge part of my identity and confidence on a daily basis.

"I love using new products and experimenting with different styles and the FlexStyle allows me to do just that. I can’t wait to show my followers how to use it!”

The new FlexStyle is available now from sharkbeauty.com and several UK retailers including John Lewis, Boots, Amazon, Curry’s, Harrods, Argos, QVC, Very & AO.

The Shark Style iQ hairdryer gave me my smoothest ever blowdry, read our review on Sun Selects.

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